1 | LUTD | Luton & District / The Shire | Real: LDT, Luton & District in May 1990 bought the Stevenage depot and operations of Sovereign Bus and Coach (ex LCNE), and in October they bought London Country North-West, which had previously been bought by its management. In April 1995 the company was rebranded as "The Shires", with a new blue and yellow livery and local area operating titles. Cowie Group took over in June 1996, and renamed Arriva in November 1997 | GB | TRAFFIC |